There’s Something in the Air

Steve-Jobs MacBook-Air

Steve Jobs launches the MacBook Air in 2008.


A baker’s dozen worth of tips based on this presentation here.

Notice his:

passion, enthusiasm, use of props, simple visual aids, no script, love of the product, ease on the stage, use of the space on the stage, pauses for applause, etceteras.

He was unbeatable with this type of presentation to this kind of audience. Not so much when read….

Notice the similarities between this launch and the iMac launch in 1998, and the DISimilarities with his 2005 Stanford commencement address.
Susan Macaulay created and curates SheQuotesMy Alzheimer’s Story,  Amazing Women, and Succeed With Susan. She is a feminist, global citizen, lifelong learner and the author of Everyday Feminine Wisdom and soon-to-be-published “the dogs’ breakfast.”

One Response to “There’s Something in the Air”

  1. […] Compare the wooden delivery in the Stanford address with his product launches in 1998 and 2008. […]

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